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Comment by Lazey

TL;DR: Direct reputation gain for The Severed Threads doesn't exist. Instead, you get a Renown Rank when you move up in Ranks with their Sub-Factions (Pacts).Usually, no one would feel the need to talk about Renown of a major faction because they have all been so similar for years. But during The War Within Beta, something that felt like a bug, turned out to be an intended change of the behavior of The Severed Threads Renown, which could confuse players.
Whenever I mention reputation, it's Warband Reputation now, and will probably only be rewarded to the first character who completes certain activities during their specific lockouts (once-per-account, once-a-week-per-account, etc.)

With the launch of The War Within we'll see 4 major factions with 25 Renown Ranks each.
Council of Dornogal, The Assembly of the Deeps, and Hallowfall Arathi look very standard with 2500 reputation required per Rank, and 7500 reputation per Paragon after maxing your Renown (so x/2500 or x/7500 on their Renown progression bar), so I won't mention them anymore.
The Severed Threads was changed to something unusual. You'll barely (if any?) see reputation gains for this specific faction and your Renown progression bar will show x/1 until maxed and x/3 for Paragon. (reverted for Retail after players still experienced the skip to max)

So how do we increase our Renown here? (no in-depth reputation guide)

The Severed Threads include 3 different Pacts (The Weaver, The General, and The Vizier as friendship reputation factions) with 9 Ranks each and 2500 reputation required for a Rank-Up.
In general, we see reputation gains with these Pacts on activities in Azj-Kahet (and most of them will reward reputation for all three Pacts), and when we have enough for a Rank-Up on one Pact, we'll see a Rank-Up on the The Severed Threads Renown as well!
The reputation gains are smaller (e.g. 50 reputation for each of the Pacts on a Level 80 Rare kill in Azj-Kahet, while a Rare in Hallowfall gives 150 rep for Hallowfall Arathi), so the progress on single Pacts feels slower and we'll probably experience some longer pauses followed by back-to-back Rank-Ups with The Severed Threads when we gain Pact Ranks in quick succession. (because we usually increase them equally)
There are some sources for bigger chunks of reputation for one specific Pact, and you could use them to push another The Severed Threads Rank when you want to unlock the next Renown Perk a bit faster. (e.g. you can choose a 1500 reputation commendation for completing the Dornogal Dungeon Weekly, or a 2500 commendation for completing the new The World Awaits Weekly)
When you reach 9/9 (Mastermind) with a Pact, future Rank-Ups with that Pact won't increase your Severed Threads Rank immediately. Instead, Paragon quests (e.g. Notorious with The General) will be available in Weaver's Lair and reward a Trove (e.g. The General's Trove) and a 1 reputation commendation for The Severed Threads. (which equals 1 Rank until maxed, and 1/3 of their Paragon)

You can check your standings with the Pacts on your Reputation tab, but I recommend the Plumber AddOn that will add them to the Khaz Algar Summary on your minimap. During Beta, I made a WeakAura based on the circular progress bar of The Severed Threads Renown Track and added a second ring for Pacts, so you see at least some progress instead of only Rank-Ups.

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The Severed Threads

Queen Ansurek's tumultuous reign has not been without its detractors. The Severed Threads work cleverly and quietly behind the scenes to unravel the tapestry of Ansurek's iron rule from within.

Rank	Name	Min	Amount
1	Hated	0	36000
2	Hostile	36000	3000
3	Unfriendly	39000	3000
4	Neutral	42000	3000
5	Friendly	45000	6000
6	Honored	51000	12000
7	Revered	63000	21000
8	Exalted	84000

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The Severed Threads Renown Guide

The Severed Threads

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