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The Viewer Impact of Streaming the World First Mythic Uldir Race
No ar
Criado
20/9/2018 em 13:28
por
perculia
Method secured the World First kill for Mythic G’huun in unprecedented style, streaming the kill to over 260,000 Twitch viewers with Sco as the #1 most-watched individual streamer on Twitch this past week. In this article, we'll highlight the streaming stats of the World First race and how it compares to other popular streamers this past week.
Catch up on the World First news with
Method's G'huun Kill
,
Nerd Screams and Reactions
, and a
comparison of G'huun raid comps
between Method and Limit.
Sco’s Stream
Sco
, the main tank and GM of Method, saw a dramatic rise in viewership as Method progressed on G’huun. Earlier in progression, his concurrent viewers peaked at 50k which is nothing to sneeze at, but the last few days of progression saw numbers more-than-triple.
TwitchMetrics
lists Sco as the #2 most-watched viewer in the past week in September, ahead of Ninja (3,800,000 vs 2,900,000 viewer hours) and behind gaming platform FACEIT TV, which streamed the popular CS:GO Major tournament. As the #1 spot is held by a corporation and not an individual player, this makes Sco the #1 most-watched individual streamer on Twitch this past week.
On September 18th, the final day of G’huun progress before the EU weekly reset, Sco peaked at 94,222 concurrent viewers with 1,138,607 viewers over the course of his 14 hour stream. Check out the trends via
TwitchTracker
:
This peak was bested by viewership on September 19th, the day Method killed G’huun. When Method recleared to G’huun, his viewership steadily rose, peaking at 162,035 for the kill. Over 1.32 million players tuned in for progression that day. Again, you can see the spike via
TwitchTracker
:
Method’s Stream
Using
TwitchTracker
, we can also chart similar success for Method’s
own channel
, the only raid race channel to provide commentary. While this channel had technical difficulties the first day of progression, due to internet issues at the Red Bull Gaming Sphere, it quickly hit its stride with non-stop commentary on the race, interspersed with Q&As and infographics on classes and bosses.
Cayna
in particular provided insightful commentary, as he brought the perspective of a Mythic raider to his explanations of the stream activity.
On September 19th, the Method channel peaked at 47,030 concurrent viewers with 448,395 unique viewers throughout the day. TwitchMetrics ranks the stream as
#8 most-watched
and
#21 fastest-growing
.
Warcraft Streaming and Visibility
The hype generated by the Mythic Race was also good for Warcraft streaming in general. Using the Viewership History Chart at
TwitchMetrics
, we see the average viewers for Warcraft increasing with new raid content, reversing a pretty steady decline in the earlier weeks of the expansion. Comparing viewership averages on Tuesdays, usually a peak day due to new in-game content and the weekly reset, we have 83k for the 28th, 92k for the 4th (Uldir opened), 109k for the 11th (streaming started), and 111k for the 18th (G’huun progression and Ion 8.1 reveal).
Streaming also removed the secrecy and delays surrounding kill videos. Highlights of the kill were available instantly for anyone to view on Twitch, and the facial expressions of players reacting to the kill attempt and low-percentage wipes led to many viral Twitch clips. Using
TwitchStrike
to track the most-viewed clips in the past week, Method G’huun clips rank at 6, 7, 9, and 11, with Sco’s World First clip pulling in 215,848 views at the time of writing this article.
A
Reddit thread
celebrating the World First kill also made it to #1 on r/all, increasing WoW's visibility to many people that may not even play games. Even if you do not follow the World First race, more organic hype for WoW is good for the health of the game.
Team Method Comparison to Other Esports Events
Method’s streams were not just limited to Sco and the commentary channel. Many raiders opted to stream, providing many tank, healer, and DPS points of view, which further increased the numbers for the raid race.
SullyGnome
tracks the viewership of Twitch teams, calculating that Team Method peaked at over
263,000 concurrent viewers
.
Comparing Method’s 263k concurrents to other channels on
TwitchTracker
for the last week, their peak would place them at #3, right below Ninja and ahead of Riot Games.
While many players have speculated on the reach of the World First race next to other WoW events, it is difficult to compare due to the different formats of the events. Blizzard’s MDI and AWC events are spread out over many months, with weekly streams and rebroadcasts across official Warcraft channels in different languages. The World First race was condensed into a week of streaming, spread across many Method players instead of one official channel.
Using
TwitchMetrics
to view past official Warcraft streams, we can see that the AWC Summer finals peaked at 58,591 viewers and MDI finals at 98,135 viewers. If we look at peak concurrents between events, the Method team collectively does eclipse concurrents on the official Warcraft channel. However, for the reasons listed above, including rebroadcasts on other languages and the different formats of the event, it’s hard to make a direct comparison.
However you want to analyze the numbers, the Method team peaking at 263k concurrent viewers, mostly watching silent streams without commentary, shows players are passionate about the race.
What Comes Next?
We look forward to future raid streams and think the event can only grow further. As the lore of G’huun was relatively unknown and Uldir did not feature a secret Mythic phase, the hype surrounding this raid was lower than raids featuring more well-known characters and stories. Can you imagine what viewership would be like watching the
special Gul’dan phase
for the first time in Legion?
Another way to increase viewership in the future would be through increased promotion and refinement of the commentary stream. Twitch is a platform that thrives on engagement, and many players were confused at first that all Method players were silent. While the silent streams felt very pure, emphasizing the skill of raiding and uncluttered by stream distractions, it was unconventional for Twitch. Many players were surprised to learn that the commentary stream existed for the first few days, so perhaps that will grow in popularity to attract players that do appreciate some insights during the race.
It is also worth noting that this is an entirely
community-run
event without Blizzard backing. Method, on their own, reached out to various sponsors like Wowhead to facilitate the event. While Game Director Ion Hazzikostas
congratulated Method’s World First
, Blizzard did not feature this event while it was in-progress on their social media or launcher. Doing so would have increased the visibility of the event, but many fansites and communities helped spread the word!
The race also took place with many serious contenders for G’huun opting not to stream. Suspense was high simply watching the Method streams and hearing speculation on how far other guilds progressed. Should other guilds choose to stream, perhaps inspired by these record numbers, it would hype the race even further. Imagine watching two guilds racing for the World First, both streaming, so players could compare their progress, DPS meters, best attempts, and so on.
Up next for raids in Battle for Azeroth is the
Siege of Zuldazar
, a raid many players are personally invested in as the Alliance invades the Horde capital of Zuldazar, with famous lore figures Rastakhan and Jaina as bosses. We’re sure that the name of the raid alone will compel many players to tune in to future races.
Sources
We'd like to extend a thank you to the various tracking sites that compile information on Twitch streams. These sites greatly assisted us in analyzing the impact of the World First race!
TwitchMetrics
TwitchTracker
SullyGnome
TwitchStrike
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